Food & Drink Innovation Network ? NEW ORGANIC DRINK RANGE ...

August 31st, 2012

New brand BerryWhite is launching a range of four organic, non-carbonated drinks to the market to respond to the increasing consumer demand for functional drinks that can offer great taste and added health benefits.

Aiming to set itself apart from other ?trendy? soft drinks, BerryWhite hopes to highlight its health message, depict a strong focus on the natural ingredients and drive responsible purchasing behaviours.

Each of the four variants combine white tea with superfruits such as acai berries, goji berries, blueberries and pomegranates; all of which are known for their high nutritional value and high anti-oxidant capacity.

They contain no artificial preservatives, additives or added sugar.
The four variants available are:
? Goji Berries with Peaches, White Tea and Echinacea
? Cranberry, Guava and Elderberry with White Tea and Guarana
? Pomegranate and Blueberry with White Tea
? Lemon, Ginger and Acai Berry with White Tea and Yerba Mate
Created by CEO and entrepreneur Andrew Jennings, BerryWhite is the result of a personal goal to create a drinks company that ?tastes good and does good?.

Jennings aligned with the charity Global Angels, founded by Molly Bedingfield, mother of Natasha and Daniel.

Global Angels is the a 100% charity ? meaning 100% of donations go straight to the causes, an undertaking which is only achievable with the support of people like Jennings and brands like BerryWhite will make a donation for every bottle purchased or a minimum of 10% of their profits whichever is greater.

Each glass bottle houses a sleeve wrap which highlights the fruits within and a colour coded cap to distinguish between the combinations. All products carry the Soil Association logo.

The bottles are 330ml and are packed in cases of 12. BerryWhite is best displayed cold but has an ambient shelf life of 12 months.

Each bottle has an RRP of ?1.69.

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Source: http://www.fdin.org.uk/2012/08/new-organic-drink-range-from-berrywhite/

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