After all the work it takes to get the product to the sales floor, here?s a look at how some brands found success with special retail partnerships and marketing campaigns last season.
Design, marketing and sales at Vans all combined forces to push its Vans Boardshort Blitz partnership program. ?With key retailers it is complete with geo-targeted advertising, POP, GWP, and an increased retail footprint in these stores. So far we have had great results with increased sell through that will probably result in continuing this program in a larger capacity in SP13,? says Luciano Mor, of Vans Apparel and Accessories.
Vans? Rit Dye Era Classic collaboration with Thalia St. was a sequel of department teamwork. ?On a micro level, the execution at our Thalia St. partnership store looks rad, resulting in sell through to the piece. Our rep had to personally drive over to our distribution center in Santa Fe Springs to pick up the reorder to have enough on the shelf in time for our launch party a few weeks back.?
Follow the jump for Ambig, Herschel, Lifetime, and Billabong?
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