Cash Cab to be Adapted in China

LONDON: Southern China TV is slated to produce a local version of ALL3MEDIA International's Cash Cab.

Cash Cab is a hit format that has aired in more than 50 regions around the world. The show gives ordinary people the chance to win money after getting into what they originally perceive to be a regular taxi.

This year Cash Cab will debut as Kuaile Yaoqing Cash Cab on Southern TV (TVS) China's Entertainment Channel. TVS is producing 65 episodes of the show in Guangdong Province in Mandarin and Cantonese

Stephanie Hartog, ALL3MEDIA International's executive VP of international formats, commented: "We are delighted to be working with Southern TV China on this, their first ever international format acquisition. It has been a very positive production experience as their team has brought a huge amount of commitment, passion, energy and drive to making this format work successfully in their country, and we are confident that this wonderful production will be well received by their audience."

Yu Ruijin, the VP of TVS, added: "We are thrilled to have found in Cash Cab a top program for the first international format acquisition in the history of our network, and to have found in ALL3MEDIA International a top partner for making this program successful in China. We are excited to bring this worldwide format to audiences in China."

Source: http://worldscreen.com/articles/display/36059

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